Social  Media.    The Revolution is already here.

Are you Ready?

DigiNatives

(Click Here)

 

Who are the digital natives? Definition: “Digital Natives are people who have grown up in the digital world using technology as a way to communicate, record, educate, and understand society. Today's tweens and teens are digital natives as they have had access to computers, cell phones, email, and other forms of technology since birth. Digital Natives speak the language of technology and are as comfortable with technology as past generations have been with pen and paper.” (O’Donnell, 2012)

They’re your kids, my kids, our grandkids and they are using technology ways that we never dreamt that we would or could.  What is so amazing is that all of this has happened so incredibly fast. We can engage as much or as little as we want to with digital technology. 

Social media is media for social interaction

People are using social media platforms such as Facebook, weblogs to have discussions close friends, strangers, and acquaintances. 

Gilbert & Karahalios (2009) conducted research linking earlier social science research on tie strength (strong ties equals strong relationships, loose ties equal weak relationships) to determine whether social ties in social media could be analyzed similarly.  Using a limited Facebook data set, the researchers were able to identify one mechanism that has a negative effect on tie strength – the more depth of the inbox thread, the weaker the tie strength.  Considering this data was published three years ago, one may wonder whether Facebook and others have used this data to their marketing advantage.